Is Content Marketing Worth the Effort?
Here is the link to the full article at Copyblogger.com
We preach it every week. Attract the right kind of traffic by creating exceptional content.
Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down.
Then use smart copywriting and conversion techniques to turn those raving fans into customers.
No, it’s not paint-by-numbers, but it is a proven, systematic way to build your business.
But sometimes I hear people say, “Geez, that sounds like a lot of work.”
Well, ok, I’m going to give it to you straight. It’s work.
But a lot of work compared to what? Digging latrines? Losing your mind in a cubicle farm? Spouting half-baked opinions on a reality TV show?
So let’s break it down … building a business our way versus building a business by other people’s methods.